Connected TV and OTT
Premium streaming inventory across the major apps and platforms, bought programmatically with household-level targeting and full transparency on where ads ran.
Video
Video and OTT Advertising
Television without the waste. We buy streaming, connected TV and social video against real audiences, then tie the impressions to what happened on your site.
What is OTT advertising and how is it different from TV?
OTT (over-the-top) advertising places video ads inside streaming content delivered over the internet, such as Hulu, Roku, Samsung TV Plus and Peacock, rather than through a cable or broadcast signal. Unlike traditional TV, OTT can target by household attributes, geography, behaviour and custom audience lists, and it reports completed views, frequency and site visits attributable to exposure.
18-45Typical OTT CPM range ($)
60+Media markets served
2sWhere viewers decide to stay
DailyPacing checks
We buy directly on
GoogleMetaAmazon AdsTikTokYouTubeLinkedInSnapchatSpotifyMicrosoft AdsPinterestTwitchRedditGoogleMetaAmazon AdsTikTokYouTubeLinkedInSnapchatSpotifyMicrosoft AdsPinterestTwitchReddit
What is included
What you actually get
YouTube
Skippable, non-skippable, bumper and demand-gen formats managed inside your own account, with audience layers built from your first-party data.
Social video
Meta Reels, TikTok, Snap and LinkedIn video built for each feed rather than one horizontal cut resized five ways.
Video production
Concept, script, edit and versioning. Existing footage gets recut into platform-native lengths so you are not paying to reshoot.
Audience building
First-party lists, lookalikes, in-market segments, geo-fencing and address-level targeting for local and multi-location advertisers.
Attribution
Completed view rate, frequency capping across platforms, site visit lift and foot traffic measurement where the data supports it.
Our process
How we run it
Define the audience
Who needs to see this, how often, and on what screen. Reach and frequency goals get set before inventory does.
Build the creative
Format-native cuts at the lengths each platform actually rewards, with the hook in the first two seconds because that is where people leave.
Buy and pace
Programmatic and direct buys, pacing monitored daily, frequency capped across platforms so one household is not hit forty times a week.
Measure and shift
Completion, lift and conversion data drives weekly budget moves between platforms and creative.
Format guide
Which video format for which job
Most wasted video budget comes from running the wrong format for the objective. This is roughly how we choose.
- Direct platform relationships, so no hidden inventory markup
- Creative and media under one roof, which shortens the test loop
- Frequency managed across platforms, not per platform
- Placement-level reporting, including which apps your ads ran in
| Format | Best for | Typical length |
|---|---|---|
| OTT / CTV | Reach and brand building on the big screen | 15s / 30s non-skippable |
| YouTube in-stream | Consideration with strong targeting control | 15s to 60s skippable |
| YouTube bumper | Frequency and recall at low cost | 6s |
| Meta Reels / TikTok | Direct response and lower-funnel action | 9s to 20s vertical |
| Pre-roll display video | Efficient incremental reach | 15s |
| LinkedIn video | B2B consideration with job-level targeting | 15s to 30s |
Pairs well with
Services that compound this one
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FAQ
Questions about video
The things clients ask before they sign, answered plainly.
How much does OTT advertising cost?
OTT and CTV inventory typically runs $18 to $45 CPM depending on the content tier, targeting precision and market. Most local programs start around $2,500 per month in media to reach useful frequency. We will tell you if your budget is too thin to move a market rather than spread it into invisibility.
Can you prove video advertising worked?
We report completed views, unique households reached, frequency, and site visits from exposed households where the platform supports it. For retail and multi-location clients we can add foot traffic measurement. We are careful not to claim last-click credit for a channel that mostly works upstream, and we will show you both the modelled and the observed numbers.
Do you produce the video, or do I need an agency for that?
We produce it. Our creative team handles concept, script, edit, motion graphics and platform versioning. If you already have brand footage, recutting it into platform-native versions is usually faster and cheaper than shooting new material.
What is the difference between OTT and CTV?
CTV (connected TV) refers specifically to streaming watched on a television set through a smart TV or device like Roku or Fire Stick. OTT is the broader category, covering the same streaming content on any device including phones, tablets and desktops. CTV inventory generally costs more and delivers higher completion rates.
Can I target a specific neighbourhood or trade area?
Yes. We can target by DMA, zip code, radius, and in many cases address-level household lists. That makes OTT viable for single-location businesses that could never justify a broadcast buy.
How long should my video ad be?
Match the format, not your script. Six seconds for bumpers, fifteen for OTT and most in-stream, and nine to twenty seconds vertical for Reels and TikTok. If the message genuinely needs thirty seconds, we build a fifteen second version too and let the data decide.
Next step
Ready to see what your budget should actually be doing?
Send us your current campaigns. We will show you, line by line, where the waste is and what we would do differently. No pitch deck, no obligation.